About NDS Investments

Our Journey: From Humble Beginnings to Retail Powerhouse

Discover the story of NDS Investment — a company built on passion, perseverance, and innovation, transforming the retail landscape across the Middle East.

Our Story

Built through resilience, vision, and reinvention

In the vibrant landscape of 1980s fashion, a spark ignited on a humble sewing machine. This spark, fueled by passion and dedication, would grow into the formidable flame that is NDS Investment today. From those early days of local manufacturing to securing licenses for internationally recognized brands like MG and Stefanel, NDS’s journey is a testament to the power of vision and perseverance.

2000s

A Journey of Resilience and Adaptation

The early 2000s marked a period of significant expansion for NDS. With over 50 points of sale across Syria, Egypt, Lebanon, and Jordan, the company was poised for greatness. The opening of the Syrian market in 2006 brought new opportunities, leading to franchise agreements with renowned brands such as MANGO, Promod, and the Tendam Group: Cortefiel, Springfield, and Women’secret. In 2010, a significant milestone was achieved with a partnership with the Inditex Group.

However, the onset of the Syrian war in 2011 presented unprecedented challenges. It was in this crucible of adversity that the true spirit of NDS shone through. The second generation stepped in, bringing fresh perspectives and unwavering determination. From this resilience, Talis was born in 2013 — NDS’s private label that became a symbol of adaptability and innovation.

2017

Expanding Horizons: The Iraq Chapter

In 2017, NDS set its sights on new horizons, identifying Iraq as a land of opportunity. With characteristic boldness, it introduced its entire brand portfolio to the Iraqi market and created the innovative CADO outlet concept. Today, NDS boasts over 40 points of sale in Iraq, reflecting its ability to thrive in diverse and evolving markets.

2021+

Innovation at the Core

NDS’s commitment to innovation is evident in every aspect of its operations. In 2021, it launched the Middle East’s first automated photography solution, reshaping the retail experience. This forward-thinking spirit extends into food and beverage as well, including a joint venture with the British brand Knoops and the opening of its inaugural store in Dubai in 2024.

Today

A Multi-Faceted Retail and Manufacturing Group

NDS Investment stands as a major player in fashion retail, F&B, and manufacturing. With three state-of-the-art manufacturing facilities and more than 90 points of sale across three countries, NDS employs over 1,000 individuals contributing to its ongoing success story.

Global Diverse Brand Portfolio

International franchises and private labels brought together under one regional powerhouse.

Resilience & Adaptability

Built to thrive in challenging markets through agility, innovation, and long-term commitment.

Innovative Retail Technology

From automated photography solutions to forward-looking retail execution and operations.

Strategic Middle Eastern Presence

A growing footprint across Iraq, Syria, and the UAE in both retail and F&B.

Looking Ahead

Looking to the Future

As NDS Investment looks to the future, its focus remains firmly on expansion within the Middle East. With a strong foothold in Iraq, Syria, and the UAE, the company is well positioned to bring its unique blend of fashion, innovation, and exceptional customer experience to new markets.

Partnership

Join Our Journey

For potential franchisees, NDS Investment offers more than a business opportunity — it offers the chance to become part of a legacy. With a proven track record, a diverse brand portfolio, and a commitment to innovation, NDS is a strong partner for growth in retail fashion and F&B.