Our purpose

Building brands. Creating value. Across the Middle East.

NDS Investments is a diversified regional group built on long-term partnerships, local market knowledge and the ability to operate across changing markets.

Our operating belief

Build locally.
Operate regionally.
Grow responsibly.

01

Long-term partnerships over short-term expansion.

02

Local market knowledge supported by regional capability.

03

Operational discipline across every brand and division.

Purpose and direction

What guides the group.

01
Our mission

To operate international brands with local understanding and consistent excellence.

Our mission is to deliver high-quality international brands and distinctive customer experiences while developing local talent, supporting responsible manufacturing and creating sustainable economic value across the markets we serve.

02
Our vision

To be the region’s most trusted platform for brands, partnerships and new business growth.

Our vision is to build a resilient, vertically integrated group that connects international standards with regional execution across retail, manufacturing, hospitality, content production and development.

Our values

The standards behind every decision.

The same principles guide NDS across fashion retail, manufacturing, food & beverage, content production and development.

01

Partnership

We build relationships designed to create sustainable value for brands, customers, teams and markets over the long term.

02

Resilience

We stay invested, adapt quickly and preserve the capabilities that allow the group to continue operating through changing conditions.

03

Operational excellence

Every brand is supported by dedicated teams, defined accountability and the systems required to deliver consistently.

04

Local understanding

We combine international standards with deep knowledge of the markets, cities and customers we serve.

05

Responsible growth

We pursue expansion with discipline, balancing opportunity with quality, long-term viability and responsible sourcing.

06

Reinvention

We continue to create new capabilities, from private label and hospitality to digital content and development.

How we operate

One group.
Dedicated businesses.

Each sector has its own management, its own specialists and its own operating structure. Partners work with a team built around their business, supported by the wider capabilities of the group.

01

Group headquarters

Syria remains the group’s operational home and central leadership base.

02

Regional office

Dubai serves as the international office, logistics hub and Gulf operating base.

03

Manufacturing

In-house production supports private label, quality control and lead-time management.

04

Brand operations

Every brand is managed through dedicated teams and accountable business units.

05

Content and digital

Pixishoot provides automated photography and campaign production at retail speed.

06

People and sustainability

More than 1,000 employees supported by responsible sourcing and renewable-powered production.

Our promise

International standards.
Regional execution.

NDS is committed to delivering high-quality brand experiences while developing local talent, supporting responsible production and creating long-term economic value.

Talk to our team